Small Theaters
by: Michael Kuchwara
Published by: New York (AP)
on: Monday, December 3rd, 2001
They stood on a crowded platform in one corner of Washington Square Park in Greenwich Village:
A trio of Andrews Sisters look-alikes from a holiday attraction called "Christmas at the Crawfords."
The cast of "Naked Boys Singing!" -- half-dressed.
Actors and representatives from small, nonprofit theaters such as the Vineyard, the Flea, the Jean Cocteau Rep, the Irondale Ensemble, the Aquila, the Cherry Lane and more.
"Downtown," the crowd of about 200 sang, answering 1960s pop icon Petula Clark as she warbled her signature tune _ a song that has become the rallying cry of embattled downtown New York theaters, restaurants, galleries and shops, most of them located in an area south of 14th Street on Manhattan's West Side. Since the Sept. 11 terrorist attacks on the World Trade Center, all have suffered.
"While I think there was a perception that through a sense of patriotism and careful marketing, Broadway bounced back, I think the great unspoken story until now is that the downtown nonprofit theaters did not," said Doug Aibel, artistic director of the Vineyard Theatre.
A survey, released last week by the Alliance of Resident Theatres/New York, confirmed Aibel's gloomy assessment.
ART/New York, which represents over 400 nonprofit theaters and theater-related organizations, said the direct loss of income from box-office revenues, space rentals, canceled bookings, fund-raising events and appeals, totaled nearly $5 million by the end of October. And projected losses for 2002 were estimated at $16.3 million.
"For theaters operating on very tight margins, without the safety net of cash reserves and endowments, two days to two weeks of lost income can make the paying of staff and rent difficult," the report said, adding ominously, "The survival of several smaller downtown theaters, which were disproportionately affected by the disaster, is in doubt."
Since Sept. 11, the umbrella organization has provided $255,000 in loans, grants and lines of credit to help its members who need it the most.
Commercial off-Broadway producers are having an equally hard time, too. "Bat Boy," a popular musical before the attacks, struggled to reopen in October only to close again Dec. 2, after audiences never really returned. "Tick, tick ... boom!", another musical, has started advertising "Last Weeks," despite the recent addition of teen pop star Joey McIntyre to the cast.
"There has to be a vigorous advocacy campaign to get the audience that regularly goes to off-Broadway back in that regular habit," said Aibel.
The Washington Square Park extravaganza was the brainchild of a newly formed group called Downtown NYC, which was started to do just that.
"We started with phone calls and faxes three weeks ago among theater producers," said Scott Morfee, producer of the off-Broadway play "Underneath the Lintel."
"We decided we could help each other if we got together. The first meeting had 10 people, the second 85."
Out of their discussions came the idea for the rally, which was filmed for possible use later on as a television commercial. And a Web site was born, www.downtownnyc.info, to connect off-Broadway shows to discounts for restaurants, shops and more.
"Broadway has an advantage over us," said Morfee. "Geographically, they are self-contained. Off-Broadway and downtown theaters are scattered among all the neighborhoods. Part of the problem has been the message to `come out to a Broadway show.' I just wish someone would say, `Come see a show' and that would include all the people you see up on stage today."
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